The Bone Yard of Internet Marketing

Ahead is the signpost for the Bone Yard. It is relatively easy to find just look at any large marketing, article publishing, or internet-training site and you will see a steady stream of those heading toward the Bone Yard. It is not a pretty sight but it happens each day.

Some statistics reveal the average person entering the internet-marketing arena drops out after 2 months leaving their seed money on the table. They might hang around to see if anything happens with their efforts but have no doubts; they are on the way to the Yard.

Why does this happen so fast, so frequently? Like most things, the answer varies but if you can get a survey completed on the subject it should start with:

What brought you into internet marketing? Most will say because it looked like a fast, easy way to make money.

Why are you leaving? Most will say because it is harder than they thought, takes longer than they thought and they just got over whelmed with all the details and activities required to earn anything in this effort.

How Did I Avoid the Bone Yard?

This article aims at those newly experienced in this effort, those within the first few weeks of effort, and those still not turned off by the reality vs. the expectation.

My personal experience started from an interest to see if the advertised “quick, easy” money in internet marketing was real or even existent. Like most, I read information found on advertising, forums, and generally tried to find a good place to start.

Following that effort, I selected one guru from the many resources available, jumping directly into the fray. The immediate reaction within two days was an overwhelming immersion of emails, PDF, HTML documents in a vast and seemingly endless stream. If you happen to sign up for a “free” add-on, it creates another stream of marketing solicitations, so the immersion gains momentum. Sign up for more than one and you need a big bucket to catch the load coming your way. It’s like drinking from a fire hose.

If you are able to spend the hours a day required to read this material, it probably will sound like a lot of gibberish. Not taking any potshots at the providers but the newbie reading this volume is struggling with just reading, the understanding will come later.

After direction and reminders of all the fantastic success stories it is comforting to know that success awaits just around the corner if you will follow the paths outlined. You read, ask questions, get answers, and make the first plan deciding not to put money into pay per click yet as that is not the way to go. You decide to use the Bumm Marketing techniques to reduce cost.

The cycle begins with creating lens, articles, RSS feeds, more articles, sales promotion areas, all the things that make this money cycle work. You get the needed accounts ClickBank, Google AdWord, and others. Time goes by and it does not seem to work, No Sales. Questions begin. Did I not get the keywords right? Did I not get the right Product? Did I not put it in the right Place? The questions rising from negative results are endless. There must be a reason for my failure; I followed all the steps in all the sources I read. What happened?

What you Know, What you Do Not Know

Have you built a house using a set of properly drafted plans? Have you cooked a dish from a recipe book?

In those efforts, did the product come out exactly as the house plans or recipe promoted by following the steps exactly as outlined? If they did, you are most fortunate. What generally happens when the house starts up something will pop-up requiring a decision not covered clearly on the plans? You have to make a decision. If you are experienced in home building, your decision will probably be correct. If you have no experience you will try to call someone and explain what you are considering to get some idea what to do. If you can relay all details to the listener exactly, it is probably you will make the correct decision. If not maybe, the house will not fall down in a strong wind.

When you cook a dish from a recipe, it states to set the oven on 350 degrees for 30 minutes. You follow the instructions and the dish comes out much dryer than expected or as pictured in the recipe. You wonder why, and then remember your oven reaches 360 degrees on the 350 setting but you forget to adjust the temperature shift or the cooking time. In this case, you knew something but forgot to use it.

The point of this thread is you know yourself and use your knowledge when applying any instructions obtained from any source. One way to start this awareness is to use the old paper and pencil trick or a computer if that is better. Regardless after reading all the steps on “how to do it” make a list of activities and skills required to do those steps.

Then make a list of skills you possess that parallels those steps. Are their any? If so, which ones really stand out as your super skills? Then look back at the first list and compare where your strengths match the list of needs.

Possibly, you will find that your skills give you a real edge in one area and using that skill might offset some difficult to finish items. What you will also find is some of the steps might not be comfortable for you but you will have to learn how to do it. The old saying of, “if you are doing what you enjoy, you will enjoy what you are doing” is very true. The effort becomes so much less when the world you visit is a world you like.

The positive aspect is people who read your work, hear your tapes, or watch your video will also know you like what you are doing. It is like answering the phone with a smile on your face. The smile goes out over the line and the caller feels it. The audience you are soliciting to have interest in your product will also see that appreciation in your work.

This discussion of what, how and can I solve my problem continues at the BoneYard. Stop by for a while.

Harold Simmons

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