Professional copywriters call it killer copy, but for anyone involved with internet marketing, success starts with killer content. Let’s face it, marketing is about messaging, so if you can’t communicate your sales message to potential customers, they’ll never buy anything from you. When it comes to messaging, advertising pros talk about the big idea. Every promotion that you write and every marketing piece that you create must have a central, compelling core concept. This forms the central theme of the piece-everything supports it or helps to sell it.
Killer content makes the reader want to keep reading. It draws them in, and entices them with an implied promise of value, as long as they stay with you. With each word he or she absorbs, the reader must feel as though they are getting something in return for the time and energy they spend actually reading. By delivering on this implied promise, a network marketer can continue moving the reader towards the desired goal-a sale.
Everybody has problems, and everybody wants them solved. Creating killer content first requires that you clearly understand the problems that your target audience faces, and then that you have a solution in place to solve them. Begin crafting your marketing content by establishing the problem, and then focusing the pain. Do this well, and the reader who has this particular problem will be drawn into your copy and will begin to absorb your sales message.
Once you’ve gotten consensus on the problem-readers acknowledge to themselves that this problem exists and that it hurts-you can begin introducing how you will solve it. Of course actually solving their problem will require them to do business with you, but you make it clear that the solution exists. This is where good copy writing skills come into play. The more compelling and legitimate and exciting you can make your solution sound, the more likely it is that the prospect will buy.
For an example of how this is done, read any of the sales letters on web sites or blogs hosted by internet superstars. These people didn’t get wealthy by luck-they have been massively successful selling whatever it is that they are selling. And it all starts with a sales letter that brings people to the opportunity, engages them, resonates with them, and then convinces them to move to the next step.
If you engage in internet marketing, you work in an arena with unlimited potential. Learn how to create killer content, and you’ll also create unlimited success.
MaryJean Howe is a business coach and mentor based out of Oceanside, CA, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. MaryJean and her team have assisted hundreds of people, from doctors and lawyers to high-school drop-outs and single parents in generating profits that exceed 0K or more in their first year. For more information and to contact MaryJean, visit: http://www.MaryjeanMarketing.com
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