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The Biggest Affiliate Marketing Mistakes –
You can make a lot of money with affiliate marketing. What’s more, it’s made so much easier by the fact that you’re just selling someone else’s products. Unfortunately, many affiliate marketers fail to approach this business in the right way.
That’s right, as blunt as it may sound, many marketers trying to sell affiliate products don’t do it the way it should be done.
Affiliate marketing is also advantageous because it involves sharing business and profits with others in the business, which eliminates the risk of over-saturation. It is important, however, to remember that affiliate marketing is indeed a real business and follows standard business principles, so you need to conduct your marketing as a business.
Here are some common mistakes of affiliates that you should know about so you can avoid them and prevent the loss of profit and time that they involve.
Trying To Sell –
Is the majority of your time going toward crafting a pitch to sell your affiliate product? If so, you need to prevent yourself from doing this anymore. As strange as it may sound, as an affiliate, you’re not supposed to sell. Here is an all-too-common scenario.
Suppose a visitor to your site reads your sales pitch, clicks your affiliate link, and then is hit on the very next website with yet another sales pitch.
Do you think he/she will want to buy something? Probably not.
However, if you pre-sell the product on your affiliate site instead of selling it you can escape this trap. Remember, it is your job to interest the prospects into checking out the actual sales page, not create an advertisement. By doing so you complete a vital stage in the buying cycle.
Your role is to attract the casual visitor, keep their attention, and then send them on to where they can be transformed from potential customer to client.
Unimpressive Marketing Content –
Most marketers make the mistake of picking the wrong stuff with which to market their particular product or service. Many don’t even write their own ads. Too many affiliates simply get Internet-leeched ads to use in their marketing campaign.
They opt for the lazy way instead of putting in the time and effort to compose original ads that reflect their enthusiasm and personality.
Keep in mind that those are perfectly good ads. However, you’re not the only one using them, thereby making you less unique in your particular niche, and therefore less desirable and special. This will dramatically affect your sales down the road. Therefore, take the time to personalize your ads and let yourself stand out.
A third mistake is failing to assemble an E-mail list –
As a rule, most of the visitors to your affiliate site will not buy on the first visit. It takes repeat exposure to land a sale. You are missing out on possible sales and profits if you do not have a sign-in form on your site to build up a list of your visitors’ names and e-mail addresses.
A mailing list enables you to follow-up with customers and subscribers all the while building a strong relationship. Relationships have real value and goodwill counts for a lot.
And as they become familiar with you and grow to trust you, you will see increased sales from your contact list, which will translate into a dependable future income.