Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle, but doing so will only matter if you can convert it.
You Work Hard For Traffic – Get It To Convert
Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.
I am ceaselessly astonished at the quantity of destinations that don’t take a gander at their server measurements. Your server details are staggeringly essential since they let you know what number of individuals are going to your site, where they are originating from, how they discovered you, what number of are transforming into clients and, if not, what pages they are leaving from. Without this data, you are simply speculating how well your proselyte movement. Don’t!
Once you start looking at server stats, you need to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the site. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to visitors as “sessions.” Regardless, conversion ratios vary by product or service. Some may be as low as 1 in 25 visitors while others will be much higher. If you convert at anything over 1 in 500, the site probably needs some serious tweaks unless you are in an extremely competitive or general market.
As strange as it may sound, the load time of your site can kill your sales. While your site might load quickly when you look at it on your cable, T1 or DSL connection, how does it do on a 56k modem? Don’t guess. Go find one and try to load your site. If you have a lot of graphics, you are going to be in for a shock!
Even if your site loads quickly, most ecommerce sites have time glitches on the order page. This glitch occurs when the customer fills out the order information and clicks the processing button. Sites can grind to a halt as they convert to the secure credit card processing system. This is such a prevalent problem that a majority of ecommerce sites will lose up to 40 percent of their sales on the order page. Make sure your site loads quickly, particularly the order page.
Improving your conversion rates is all about understanding how your site performs. If you can focus on your subject and get the site to load quickly, you should see dramatic improvement.